build

WordPress Development

Custom WordPress websites built for performance, security, and scalability. You get a strong foundation that supports customer trust, smoother growth, and easier improvements over time, with an editor-friendly CMS your team can update confidently.

WordPress Development service

What is included

What gets covered in a WordPress build

A custom WordPress project covers more than page design. The work usually includes structure, editing workflows, performance, integrations, migration, launch planning, and the foundations for long-term improvement.

Custom WordPress build

A website built around your business

Custom WordPress development is useful when an off-the-shelf theme or page builder cannot quite support the way your business sells, publishes, takes enquiries, or manages content. The build is shaped around your goals, content structure, and internal workflows.

Custom theme development Business-specific page structure Responsive layouts

Editor-friendly CMS

Pages your team can update confidently

The CMS should make everyday updates easier, not more fragile. We build sensible page templates, reusable blocks, and content fields so your team can update key pages without needing a developer for every text, image, or layout change.

Reusable content blocks Clear editing workflow Training and handover

Performance and reliability

A faster WordPress site with a cleaner foundation

A custom WordPress website should load quickly, behave consistently on mobile, and avoid unnecessary plugin bloat. Performance planning can include lean templates, asset optimisation, caching, image handling, and Core Web Vitals improvements.

Core Web Vitals focus Lean theme architecture Caching and optimisation

Integrations

Connect the website to the tools you use

Most business websites need more than pages. We can connect WordPress to CRMs, analytics, email platforms, newsletter tools, forms, booking systems, payment flows, APIs, webhooks, or automation tools so the site fits into your operations.

CRM and form integrations Analytics and tracking APIs and automations

Migration and launch

A managed route from old site to new site

A rebuild often needs content migration, redirects, SEO checks, analytics setup, QA, deployment planning, and a careful launch process. The goal is to move from the old site to the new one without losing important content, enquiries, or search visibility.

Content migration Redirect and SEO checks Launch QA

Long-term support

Room to improve after launch

The first launch should give the site a strong foundation, but most websites keep evolving. We document key decisions, explain how the setup works, and can continue with maintenance, small improvements, performance work, and new features through a monthly support plan.

Typical Project Timeline

A realistic view of how a WordPress build usually runs from discovery through launch and into ongoing care. For smaller sites, timelines can be compressed when scope, content, and client feedback are organised and ready to go.



gantt
    title Typical WordPress Project Timeline (Week 1-6)
    dateFormat  YYYY-MM-DD
    axisFormat  Week %-W
    excludes    weekends

    section Week 1
    Discovery call                                           :milestone, a1, 2026-01-05, 0d
    Initial high-level design review                         :a2, after a1, 2d
    Scope review and proposal Q&A                            :a3, after a2, 2d
    Contract signed                                          :milestone, a4, after a3, 0d
    Deposit paid                                             :milestone, a5, after a4, 0d

    section Week 2
    Detailed design review and technical feedback            :b1, after a5, 2d
    Dev and staging setup                                    :b2, after b1, 1d
    Build Gutenberg blocks and components                     :b3, after b2, 5d
    Build desktop layouts                                    :b5, 2026-01-19, 5d
    Weekly client call - review and feedback                 :milestone, b4, 2026-01-16, 0d

    section Week 3
    Content migration (if needed)                            :c2, 2026-01-26, 5d
    Weekly client call - review and feedback                 :milestone, c3, 2026-01-23, 0d

    section Week 4
    Build mobile layouts                                     :d1, 2026-01-26, 5d
    Third-party integrations                                 :d2, 2026-01-26, 3d
    Weekly client call - review and feedback                 :milestone, d3, 2026-01-30, 0d

    section Week 5
    Training call for non-technical managers                 :milestone, e3, after d1, 0d
    Content updates                                          :e5, after e3, 5d
    Weekly client call - review and feedback                 :milestone, e4, 2026-02-06, 0d

    section Week 6
    Final QA                                                 :f1, after e5, 2d
    Pre-launch content updates and SEO checks                :f2, after f1, 2d
    Weekly client call - launch readiness                    :milestone, f3, 2026-02-13, 0d
    Deployment to Production                                 :milestone, f4, after f3, 0d
    Performance optimizations                                :f5, after f4, 1d
    Launch                                                   :milestone, f7, after f5, 0d
    Final payment                                            :milestone, f6, after f7, 0d

    section Ongoing
    Post-launch call and review                              :milestone, g2, after f7, 1w
    Ongoing support with a WordPress Care Plan               :active, g1, after f7, 1w

          

Frequently Asked Questions

Search common questions or choose one from the list to see the answer.

Process Outline

  1. 1 Week 1: Discovery call, initial high-level design review, scope/proposal Q&A, contract, and deposit.
  2. 2 Weeks 2-4: Desktop layouts are delivered across a longer build sprint, with weekly client call reviews.
  3. 3 Week 4: Mobile layouts and third-party integrations start in parallel; content migration also begins if needed.
  4. 4 Week 5: Training call for non-technical managers and weekly review call.
  5. 5 Week 6: Final QA, pre-launch updates + SEO checks, launch-readiness call, deployment to production, final payment, and performance optimization.
  6. 6 Week 7: Post-launch call and review, with ongoing support moving into Care Plan delivery.

Core Technologies

Roots Sage Custom Gutenberg Blocks Tailwind v4 Advanced Custom Fields Pro WordPress

Common Integrations

Cloudflare Varnish Cache Redis / Memcached HubSpot n8n Salesforce GA4 Google Tag Manager Mailchimp Webhooks / Custom APIs

Common Plugins

Contact Form 7 Rank Math Wordfence FacetWP Yoast WP Rocket NitroPack

Project Management Tools

Trello Figma Google Meet OSTicket Helpdesk UsePastel WhatsApp Email Phone GitHub + GitHub Actions Slack* Microsoft Teams* Asana* Monday.com* Jira*

* We can work in your existing platform if you invite us to your workspace.

Key Info

Theme Setup
For around 90% of our theme builds, we use the Roots Sage stack with custom Gutenberg blocks, Tailwind v4, and Advanced Custom Fields Pro. We also work comfortably across a wide range of setups and can usually accommodate client preferences for specific page builders, including Elementor.
Performance and Deployment
Performance work can include Varnish caching plus Redis or Memcached object caching, with GitHub and GitHub Actions for deployment workflows and a security layer where appropriate.
Typical Integrations
Common third-party integrations include HubSpot, n8n, Salesforce, syncs, analytics, email tooling, and custom /webhook connections.
Delivery Cadence
Projects usually follow a Week 1-6 delivery timeline with weekly client call check-ins, then move into ongoing support through a Care Plan. If everything is signed off, content and assets are ready, and your team can review quickly, launch can happen in as little as 2-3 weeks.

Trusted by organisations including

Sciencewise
Boa Vida Acai
Tentis Society
Edelman
Brother Cycles
The Cocktail Society
Rethink X
Local Motion London
Morris Bespoke
Wacl
Beach Design
Fiona Mcdonald

Launch guidance

"James provided great advice, helping me with the launch of my website and my social media accounts."
AG
Anna Gulevich
Real Estate

Clear process

"James made the process clear from the start."
DL
Darryl Lampen
Personal Trainer

Reliable delivery

"The work was delivered quickly and exactly as quoted, with a high standard of quality."
OL
Oli Lacigova
OpenSwim

Collaboration

"Highly skilled, a fantastic problem solver, personable, and easy to collaborate with."
WT
Wilde Toast

Problem solving

"James is very smart. He's not just a developer, he's good at problem-solving."
TB
Tom Bronock
The Cocktail Service

Reputation

"It's a relief to have a web presence that matches the awesome research reputation of our university."
IS
Irena Schneider
CSGS, Kings College London

High standards

"He worked incredibly quickly, producing code of a very high standard that was meticulously organised."
JF
James Finlayson
Verve Search

Knowledgeable

"Very professional and knowledgeable."
RC
Riccardo Conti
CatalyticAction

Ongoing ideas

"His wide knowledge, great skill set and continued support with new ideas helped to create my website."
NB
Noémi Balogh
Independent Fashion Retail

Real outcomes

"Since launch, we have already had people reach out and new partnership conversations started."
SD
Samuel De Canio
Centre for Nomadic Studies, KCL

Feel confident about your next website launch

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