WordPress Development

If everything is signed off, content and assets are ready, and feedback is turned around quickly, launch can happen in as little as 2-3 weeks.

Most projects land between 4 and 8 weeks depending on scope, integrations, and stakeholder availability.

You can see a week-by-week example in the project timeline.

Most custom builds start around £3,000 plus VAT. My rate is £75 an hour plus VAT, and a custom WordPress site usually needs at least 40 hours across design, build, content, QA, and launch.

Scope moves the number more than anything else. Ecommerce, integrations, migrations, and content volume all add hours, so bigger projects are quoted from the same hourly rate rather than a fixed menu.

AI tooling means I deliver more in those hours than I could a few years ago. I'd rather pass that on as extra features and polish than as a race to the bottom on price.

Yes, and it's worth being upfront about how.

AI is a tool, not a replacement. It's like asking AI about a health problem. Useful in the right hands, but risky if you couldn't examine the results yourself the way a doctor can. Websites have their own version of that risk: badly checked AI code can leave a site open to being hacked, or leak a secret key that runs up a serious bill.

So the value isn't the AI, it's the developer verifying its work. I use it to move through the boilerplate quickly and fit more features into a build than the hours would normally allow, and every line is reviewed and QA'd the same way I'd review work from another developer.

The result is roughly two or three times as much delivered in the same time, with code I'm happy to put my name to.

WildPress is based in Battersea, London. Most clients are London businesses, and it is easy to meet in person for kick-off sessions, training, or project reviews when that helps.

Location is not a requirement though. Delivery works the same remotely, and clients include businesses across the UK and further afield. If your team is elsewhere, everything from scoping to launch runs over video calls, email, and shared project boards.

Anything useful is enough to start with. That might be a short email explaining what the business does, a few websites you like, an AI mock-up of a homepage, a full set of page designs, or a list of problems with an existing site that is not performing the way you want.

The more formed your ideas are, the easier it is to scope the work quickly. If you already know you want to increase enquiries, improve sales, speed up the site, fix a content workflow, or connect the website to other business systems, that gives the conversation a useful direction.

You do not need to arrive with a fully realised plan. You are welcome to say that you want a new website and need help working out what it should be. In that case, the first step is usually a call where we work through the business goal, the current situation, and the practical options before turning it into a scope.

Yes. WordPress development projects are usually custom builds rather than off-the-shelf theme installations.

The aim is to create a site structure, visual system, and editing experience that fits the way your business works. That can include custom templates, reusable content blocks, landing pages, forms, integrations, and performance-focused front-end development.

If an existing theme or builder is already part of your business setup, we can review whether it is worth keeping, improving, or replacing.

Yes. The site will be built to work across modern browsers and screen sizes, but the main design focus is usually desktop and mobile. In most analytics data I see across client projects, tablet traffic is a very small percentage compared with mobile and desktop, so it usually makes sense to prioritise those experiences first.

I also pay close attention to the in-between widths: for example, a browser window resized to half a desktop screen, which often behaves much like a tablet layout. A typical responsive build converts horizontal desktop sections, such as two-column or three-column layouts, into stacked mobile sections, carousels, or simpler layouts that fit the available space.

If you are working with a designer, Figma is the preferred design tool because it makes collaboration and feedback much easier. Desktop designs are usually enough to begin, as long as we can agree how sections should adapt on mobile. Mobile-specific designs are most useful when the mobile experience needs to behave differently rather than simply stacking the desktop content.

Tablet-specific layouts can be designed and targeted if they matter for your audience or use case. Otherwise, the goal is practical responsive behaviour across real devices, modern browsers, browser zoom, high-contrast settings, screen readers, form interactions, menus, and non-standard window sizes.

Yes. We can scope and implement features such as event listings, calendars, CRMCustomer Relationship Management: software used to manage leads, contacts, and customer interactions. integrations, embedded third-party forms, newsletter platform connections, campaign landing pages, analytics tracking, and custom APIApplication Programming Interface: a way for software systems to exchange data and actions. or webhook connections.

The important part is understanding what happens before and after the website interaction. For example, a lead form may need to send the right data to a CRMCustomer Relationship Management: software used to manage leads, contacts, and customer interactions., trigger an email workflow, notify the right person, and still be easy for your team to manage.

Where possible, we keep these systems maintainable rather than bolting on disconnected tools that become difficult to support later.

Yes. By default, we build with the official WordPress Block Editor so non-technical updates are straightforward.

The editing setup can include reusable blocks, page sections, sensible field groups, and clear content structures so everyday changes do not require a developer.

If you have a specific preference, we can also build purely with ACF blocks, use WordPress Classic Editor, or work with page builders like Elementor. The choice depends on who will manage the site, how flexible the layouts need to be, and how much control you want over long-term editing.

Yes. We can migrate content from existing WordPress sites and from non-WordPress platforms.

We map your current structure into the new site and, where useful, build custom automations to speed up migration and reduce manual copy/paste work.

Yes. We can set up and manage hosting for you, or work with your existing hosting provider if you prefer to keep your current setup.

Hosting decisions affect performance, caching, deployment, backups, email deliverability, security, and how quickly issues can be diagnosed. If your current host is suitable, there is no need to move just for the sake of it. If the host is limiting the project, we will explain the tradeoffs clearly.

See our Managed Hosting service for the support side of this.

Yes. Technical quality is part of the build, not a separate afterthought. That includes fast-loading templates, sensible image handling, clean semantic markup, responsive layouts, and a launch process that checks common SEOSearch Engine Optimization: technical and content improvements that increase visibility in search results. and accessibility issues.

You can also review the WordPress pre-launch checklist to see the kinds of checks we work through before a site goes live.

For SEOSearch Engine Optimization: technical and content improvements that increase visibility in search results., the build can include clean URL structures, metadata, redirects from the old site, schema where appropriate, and integration with analytics and Search Console.

Accessibility work is approached practically: clear structure, readable contrast, keyboard-friendly interactions, form labels, and sensible component behaviour. Deeper accessibility audits can be scoped separately where the risk or compliance requirement is higher.

New projects can usually start with 1-4 weeks notice.

We work remotely and deliver against milestones agreed at the start of the project, rather than fixed 9-6 hours. Milestones are practical targets, but unexpected blockers can occasionally shift timelines.

Our timezone is Europe/London, and that is typically when we are available for meetings and project updates.

James is your main point of contact throughout and manages the project, QA, and delivery process. For some projects, trusted freelancers may be onboarded as subcontractors to assist with specific parts of the work, but this would be discussed with you first.

Typical communication is by email and phone. If you prefer WhatsApp or an internal project management tool such as Asana, Monday, Jira, Slack, or Microsoft Teams, we can usually work with that if you add the relevant people to your workspace.

Internally, we use Trello to manage tasks, ownership, and project progress. For visual feedback and QA, we use Pastel so comments can be placed directly on pages, assigned to the right person, and tracked clearly through review, fixes, and final sign-off.

Yes. We can work directly with business owners, internal marketing teams, and agencies that need an experienced WordPress development partner.

For internal teams, the role is usually to turn business requirements, campaign needs, and content workflows into a reliable website implementation.

For agencies, we can support delivery behind the scenes, collaborate on technical planning, or take responsibility for the WordPress build while your team leads strategy, design, or client management.

Yes. Not every project needs a full rebuild.

If the current site has a sound foundation, we can improve templates, performance, editing workflows, integrations, tracking, forms, or specific user journeys. If the site is carrying too much technical debt, we will explain where a rebuild may be more cost-effective than continuing to patch around old decisions.

The contact form is the right first step either way. Once we understand the goal and current setup, we can suggest whether this is a development project, an audit, a support plan, or a smaller scoped improvement.

Yes. You should own the site and be able to move it, maintain it, and extend it without being locked into a proprietary platform or a single supplier.

WordPress is a good fit for many business websites because it gives you a familiar CMSContent Management System: a backend interface used to create and update website content., a broad ecosystem, and long-term flexibility. The build can be documented so another competent WordPress developer can understand the structure if you ever need that.

The goal is a practical website foundation that belongs to the business, not a black-box setup that only one person can operate.

Pricing depends on the project scope, the number of templates, design requirements, content migration, integrations, ecommerce features, and how much planning or technical cleanup is needed before the build can start.

The best first step is to send a project enquiry with the business goal, rough timeline, and any must-have features. From there, we can advise whether the work is likely to be a small change, a focused improvement sprint, or a full custom build.

If you want to include a budget range in the enquiry, that helps shape a practical recommendation.

Yes. Each milestone normally includes a 10 working day review period where the elements under review are sent to you and your team for internal QA. The final milestone works the same way after launch, so you have two working weeks of included post-launch review as part of the project deliverables.

After that, support can work ad hoc or through a monthly care plan. For ad hoc work, you can reach out when you need help and we can provide a quote, estimate, or hourly-rate guidance depending on the request.

A WordPress Care Plan gives you ongoing support, maintenance, monitoring, backups, and proactive management. The basic plan includes one hour of support per month, alongside the maintenance work that helps keep the site running as well as it can.

The site is delivered to run as well as possible at launch. The care plan is there to maintain that standard over time, with quality control, change control, and monitoring in place so that future changes are intentional rather than unexpected breakages.