improve

Website Audits

In-depth analysis to identify opportunities for improvement. You get a high-level technical and strategic survey of your current setup, with clear findings and practical recommendations on whether to fix, improve, or rebuild.

Website Audits service

What is included

What gets covered in a website audit

A website audit gives you a decision-ready view of what is working, what is creating risk, and what to do next across technical quality, performance, SEO, accessibility, hosting, and maintainability.

Technical foundation

Review the structure behind the public pages

We look at the platform, theme, plugins, hosting, templates, redirects, admin setup, and maintainability signals so you can understand whether the current foundation is helping or holding the site back.

Platform and theme review Plugin stack review Hosting and admin setup

Performance

Identify the practical causes of a slow site

Performance issues are reviewed in context across key templates and user journeys. That can include media weight, scripts, caching, server response, layout shift, and third-party tooling.

Core Web Vitals signals Template-level checks Asset and script review

Search and content

Check the technical SEO foundations

The audit can cover metadata, headings, indexability, redirects, internal links, sitemap output, schema, Search Console signals, and obvious content structure problems that affect visibility.

Indexing and metadata Redirects and sitemap Search Console review

Accessibility and UX

Spot usability issues that block real visitors

We review practical accessibility and UX signals such as navigation, forms, contrast, keyboard paths, labels, layout behaviour, and mobile friction on important journeys.

Form and navigation checks Mobile usability Accessibility signals

Risk

Separate critical risks from low-priority cleanup

Not every issue deserves the same urgency. Findings are grouped so you can see what affects revenue, enquiries, security, editing, search visibility, or future development.

Critical issues High-impact improvements Lower-priority cleanup

Decision support

Know whether to fix, improve, or rebuild

The output is designed to support a decision. You get recommendations that explain whether targeted fixes, phased improvement, migration, rebuild, or ongoing support is the most sensible route.

Prioritised findings Implementation options Rebuild guidance

Process

01

Access and Baseline

We gather the site context, analytics or Search Console access where available, admin access if needed, and the business questions the audit should answer.

02

Technical Review

We review architecture, hosting, theme and plugin quality, performance, SEO foundations, accessibility signals, security posture, and maintainability risks.

03

Findings and Priorities

Findings are grouped by impact, urgency, effort, and business relevance so the recommendations are practical rather than a generic issue list.

04

Next-Step Plan

You receive a clear view of whether to fix, improve, rebuild, migrate, or move into ongoing support, with implementation options where useful.

Frequently Asked Questions

Search common questions or choose one from the list to see the answer.

Process Outline

  1. 1 Access and Baseline
  2. 2 Technical Review
  3. 3 Findings and Priorities
  4. 4 Next-Step Plan

Core Technologies

Lighthouse PageSpeed Insights WordPress JavaScript Core Web Vitals Analytics

Common Integrations

Google Analytics Google Search Console Tag Manager Heatmaps

Key Info

Measurement
Before/after metrics to show practical impact from changes.
Priority Model
Work ordered by business impact, not just technical neatness.
Delivery Style
Implementation-led sprints with clear outcomes each cycle.

Trusted by organisations including

3R Strategy
Morris Bespoke
Hearts And Minds
Lida
Affordable Art Fair
Fmxa
Blast
Local Motion London
Tba Wholesalers
Tentis Society
Apples And Pears Bar
Eyekandy

Launch guidance

"James provided great advice, helping me with the launch of my website and my social media accounts."
AG
Anna Gulevich
Real Estate

Problem solving

"James is very smart. He's not just a developer, he's good at problem-solving."
TB
Tom Bronock
The Cocktail Service

Search visibility

"He gave a great boost to my website that is now on first page in Google search."
FM
Francesca Moresi
Private Therapist London

Archive website feedback

"James was patient with a wide range of uploads, always responsive, and happy to jump on a Zoom to talk through changes."
SD
Samuel De Canio
Centre for Nomadic Studies, KCL

Next Step

From Improve to Grow

Once growth systems are running, the next step is a stronger build foundation for new goals.

Audit & Findings

Want a clear technical picture?

We can define audit scope and deliver findings you can use to make confident decisions.

Send the details first, then we can suggest the right next step.