Recruitment Revolution Website

Client Overview

• Client Name: Recruitment Revolution
• Industry: Recruitment and Staffing
• Website URL: recruitmentrevolution.com

Challenge

Recruitment Revolution already had a WildPress-built website that was stable, well maintained, and doing its job. This was not a rescue project or a rebuild forced by technical failure.

The client had invested in refreshed branding and wanted the website to reflect a more focused version of the business: clearer messaging around their specific recruitment services, a sharper visual identity, and a site structure that better supported their current offer.

Behind the public website, Recruitment Revolution also had a lot of moving parts. New leads, inbound requests, client sign-ups, internal team processes, Monday.com workflows, self-hosted n8n automations, analytics, and their own in-house recruitment systems all needed to work together more cleanly. The website was the front door, but the real value was making sure the work that happened after someone landed on the site was less fragmented and easier for the team to manage.

Project Goals

• Rebuild the website around Recruitment Revolution’s new brand identity and updated service focus.
• Improve the clarity of the site’s service pages, fees page, landing pages, and sign-up journeys.
• Connect the website more tightly with Recruitment Revolution’s internal systems, Monday.com workflows, and self-hosted n8n automations.
• Reduce manual work for the client by making enquiries and operational handoffs flow into the right systems.
• Improve analytics visibility by using Umami alongside Google Analytics to compare behaviour data and reduce blind spots.
• Preserve and migrate historical website content and functionality from the previous site.
• Continue supporting the self-hosted integrations and automations behind the site.

Process and Development

1. Brand-led rebuild: Reworked the site around the refreshed Recruitment Revolution identity, bringing the new visual direction into the website without losing the practical recruitment workflows behind it.
2. Fees and sign-up journeys: Reworked key conversion paths, including the fees page and sign-up processes, so prospects could understand the offer and move into the right workflow with less friction.
3. Self-hosted automation layer: Built and managed n8n workflows that connect the website, inbound activity, Monday.com, analytics, and Recruitment Revolution’s in-house systems so new leads and operational tasks can be routed with less manual handling.
4. Modular migration: Migrated historical content and functionality from the previous website. Because the earlier WildPress build had been structured as a modular, portable system, the migration was much more straightforward than a typical rebuild.
5. Analytics visibility: Added Umami Analytics alongside Google Analytics so the team could get a more complete view of website behaviour and tracking quality.
6. Ongoing automation support: Continued maintaining and extending the self-hosted integrations and automations behind the website.

What Changed

• Recruitment Revolution moved to a sharper visual identity and clearer service positioning.
• The fees page and sign-up routes were improved so prospective clients could understand the offer and enter the right process.
• The website became more tightly connected to the systems the team uses to manage leads, inbound requests, client activity, and internal tasks.
• Self-hosted n8n workflows now support integrations between the website, Monday.com, analytics, and internal recruitment processes.
• Umami Analytics sits alongside Google Analytics to provide another view of website behaviour and tracking quality.
• Historical website content and functionality were carried forward without the rebuild becoming unnecessarily complex.
• The project reduced fragmentation across the client’s website, automation layer, Monday.com, analytics, and in-house recruitment workflows.

Conclusion

The Recruitment Revolution project is a good example of a second-generation rebuild where the website is only one part of the work. The previous site was already working, but the business had moved on and the surrounding workflows needed to become more connected. The new website gave the client a more current brand expression and clearer service focus while improving the operational handoffs between the public site, self-hosted automation layer, Monday.com, analytics, and internal recruitment systems.