Morris Bespoke Website

Crafting a Digital Showroom for Exquisite Handcrafted Furniture

Custom build from client provided mockups. Built using the Gutenberg Block Editor with custom blocks to enable full-site editing capabilities for the client.

Morris Bespoke Website

Client Overview


Morris Bespoke, purveyor of contemporary, handcrafted furniture, required an online presence that echoed the exclusivity and elegance of their products. The need was for a marketing-centric website that presented their offerings with high-end visuals and allowed for customized selections—all while maintaining brand integrity through a meticulously controlled color palette and design elements.

Project Goals

  • Develop a clean, stylish website that mirrors the premium nature of the Morris Bespoke brand and furniture lines.
  • Implement a custom Gutenberg block editor backend for ease in content updates while ensuring brand consistency.
  • Showcase products with advanced carousel features and customizable finish options to simulate an online purchase experience.
  • Prioritize performance, with an emphasis on image optimization to accommodate a visually driven site.

Process and Development

  1. Custom Gutenberg Backend: Designed a manageable backend to streamline page layouts and content control.
  2. Premium Product Display: Developed product pages to showcase detailed craftsmanship with the aid of sophisticated carousel functions.
  3. Finish Selectors: Integrated interactive selectors for customers to personalize finishes, adding a bespoke touch to the shopping experience.
  4. Performance Optimization: Focused on image optimization and custom component use for a high-speed, efficient website.
  5. Ongoing Support: Included the client in a comprehensive WordPress care plan to ensure seamless maintenance and updates.

Solutions Delivered

  • An elegant website that embodies the luxury of Morris Bespoke’s handcrafted furniture through a minimalist design and intuitive user experience.
  • A custom, user-friendly CMS backend tailored specifically to Morris Bespoke’s needs for content management and brand alignment.
  • “Shop the look” functionality that allows customers to explore product options and finishes despite the absence of direct e-commerce capabilities.
  • Enhanced website performance and reliability, underscoring the company’s commitment to quality and customer service.


  • A visually striking online platform that captures the sophistication of Morris Bespoke’s furniture pieces.
  • Positive feedback from stakeholders on the ease and flexibility of content creation and page-building.
  • Accelerated loading times and smooth browsing due to optimal performance measures, resulting in increased visitor engagement.
  • Assurance of long-term site health and performance through the comprehensive WordPress care plan.
Morris Bespoke website


The Morris Bespoke website serves as a sterling example of how digital craftsmanship can reflect and amplify the ethos of a luxury brand, delivering a tailored browsing experience akin to the exclusivity of its furniture.

Inspired to showcase your premium products with a bespoke digital strategy? Book an intro call to create an online presence that accentuates the unique qualities of your offerings.