Morris Bespoke Website
Crafting a Digital Showroom for Exquisite Handcrafted Furniture
Custom build from client provided mockups. Built using the Gutenberg Block Editor with custom blocks to enable full-site editing capabilities for the client.
Client Overview
- Client Name: Morris Bespoke
- Industry: High-End Furniture Design and Manufacturing
- Website URL: https://morrisbespoke.com
Challenge
Morris Bespoke, purveyor of contemporary, handcrafted furniture, required an online presence that echoed the exclusivity and elegance of their products. The need was for a marketing-centric website that presented their offerings with high-end visuals and allowed for customized selections—all while maintaining brand integrity through a meticulously controlled color palette and design elements.
Project Goals
- Develop a clean, stylish website that mirrors the premium nature of the Morris Bespoke brand and furniture lines.
- Implement a custom Gutenberg block editor backend for ease in content updates while ensuring brand consistency.
- Showcase products with advanced carousel features and customizable finish options to simulate an online purchase experience.
- Prioritize performance, with an emphasis on image optimization to accommodate a visually driven site.
Process and Development
- Custom Gutenberg Backend: Designed a manageable backend to streamline page layouts and content control.
- Premium Product Display: Developed product pages to showcase detailed craftsmanship with the aid of sophisticated carousel functions.
- Finish Selectors: Integrated interactive selectors for customers to personalize finishes, adding a bespoke touch to the shopping experience.
- Performance Optimization: Focused on image optimization and custom component use for a high-speed, efficient website.
- Ongoing Support: Included the client in a comprehensive WordPress care plan to ensure seamless maintenance and updates.
Solutions Delivered
- An elegant website that embodies the luxury of Morris Bespoke’s handcrafted furniture through a minimalist design and intuitive user experience.
- A custom, user-friendly CMS backend tailored specifically to Morris Bespoke’s needs for content management and brand alignment.
- “Shop the look” functionality that allows customers to explore product options and finishes despite the absence of direct e-commerce capabilities.
- Enhanced website performance and reliability, underscoring the company’s commitment to quality and customer service.
Results
- A visually striking online platform that captures the sophistication of Morris Bespoke’s furniture pieces.
- Positive feedback from stakeholders on the ease and flexibility of content creation and page-building.
- Accelerated loading times and smooth browsing due to optimal performance measures, resulting in increased visitor engagement.
- Assurance of long-term site health and performance through the comprehensive WordPress care plan.
Project Gallery
Conclusion
The Morris Bespoke website serves as a sterling example of how digital craftsmanship can reflect and amplify the ethos of a luxury brand, delivering a tailored browsing experience akin to the exclusivity of its furniture.
Inspired to showcase your premium products with a bespoke digital strategy? Book an intro call to create an online presence that accentuates the unique qualities of your offerings.