- Client Name: Brother Cycles
- Industry: Custom Steel-Frame Bikes
- Website URL: https://www.brothercycles.com/
Brother Cycles, known for their high-quality steel frame bikes designed for trekking, sought to revamp their online presence with an e-commerce platform that represents their brand and supports their burgeoning community. The main objectives were to upgrade the e-commerce experience, offer customization options for product variations, and create a private portal for dealers to place bulk orders efficiently. This was to be achieved while also providing a space for community engagement through sharing bike builds, journal entries, and event announcements.
- Build a robust e-commerce site with customization capabilities for bike frames and sizes, and event ticket sales.
- Foster community engagement with features for sharing custom bike builds.
- Deliver a seamless interface for dealers to make wholesale purchases.
- Maintain the integrity of the website over the years with minimal need for updates.
Process and Development
- Design Collaboration: Partnered with Yawn Creative to translate sophisticated designs into a functional website.
- Custom WooCommerce Implementation: Developed an e-commerce platform tailored to the unique needs of bike sales.
- Advanced Custom Fields: Built flexible site structure with Advanced Custom Fields for easy content updates.
- Community Integration: Incorporated areas for community interaction, journals, and event bookings.
- Dealer Portal: Created an efficient back-end portal for dealers to expedite bulk ordering processes.
- A custom WooCommerce site that seamlessly sells bikes, frames, and accessories.
- A community section for cyclists to showcase their custom builds and engage with the brand.
- An exclusive dealer portal streamlining the wholesale purchasing experience.
- A visually appealing platform that stays true to the updated brand image and ethos.
- Stood the test of time, requiring minimal maintenance while continuously serving an active community.
- Provided an enriched online shopping and customization experience for cycling enthusiasts.
- Enabled dealers to easily manage bulk orders, enhancing B2B operations.
- Integrated with backend systems for accounting and distribution for operational efficiency.
The Brother Cycles website serves as a successful example of how an e-commerce platform can evolve to meet the needs of a dedicated community and a dynamic retail space, maintaining performance and security with longevity.
Inspired to upgrade your e-commerce experience with a focus on community and customization? Book an intro call and let’s gear up to create a site that drives your brand forward.