WordPress continues to be my go-to for all website development, allowing me to offer my clients an infinitely scalable and practical solution for fully integrated and sales-focused website designs.
WordPress is my preferred platform for several reasons:
Open Source
It’s open-source, which means I can do anything I like with it without being restricted to a particular vendor (e.g. Shopify, Wix, Squarespace).
Active, Diverse Community
WordPress is one of the most popular content management systems (CMS), powering over 65% of all CMS-based websites.
It has a rich community and lots of plugins, allowing you to extend common functionality (e.g. event management, ecommerce, CRM integration) without having to write it from scratch.
Low Barrier to Entry
It’s low barrier to entry means clients often already have experience using it and don’t need to reskill to learn a new platform.
Cheap to Host & Maintain
It’s cheap to host and maintain, meaning less overhead for clients and myself. If you want to understand what that maintenance looks like in practice, I have published the monthly WordPress maintenance checklist I use as the basis for ongoing care plan work.
Flexible and Extensible
It’s very flexible, it can be used for almost any type of website, from a small blog, to eCommerce shops, to large scale international news/media sites, to multi-vendor marketplaces, etc.
For new builds, the platform choice is only one part of the decision. The delivery process matters just as much, so I have also written up my 6-step website build process and a separate WordPress pre-launch checklist for the checks that should happen before a new site goes live.